What is Email Marketing
Emarketing is a guerrilla-based marketing method utilizing the technology of internet vs traditional methods (i.e. Advertising, Direct Mail etc)
Email will cannibalize 13 percent of direct mail revenues by 2005!
Jupiter Research
What else can eMarketing do?
- Enable a two-person sales force to accomplish the work of 20
- Email is the easiest way to build and maintain 1-to-1 customer contacts
- Create organic-based marketing campaigns
- Change as market conditions change
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